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Am I the designer for you?

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My name is Igor Slovák. I’m a freelance graphic designer.

Am I the designer for you? My portfolio is key of course, but it’s also about personality. Are we a good match?

With each of my portfolio items, you’ll see a few words about my approach to the job. But what is design to me – stepping back from the individual projects…?

I believe design is about simplicity, with an emphasis on detail. I strive to communicate the core idea in the most simple way. All the details need to work hard in that same direction. Any unnecessary parts should be stripped out, because they only interrupt the message.

The job of good design is not to serve itself. The job of good design is to serve the product, and to sell it.

I’m based in Slovakia. I freelance for some of the big advertising agencies from Slovakia, and I have clients in many other countries.

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